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Items 25 to 30 of 45 total

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  • 06.11.13 Posted By Keela International

     

    BETA International’s outdoor presence continues to grow as performance clothing specialist Keela, joins the wide range of exhibitors from this enterprising sector. The Fife-based company will make its trade fair debut next February as an integral part of its marketing strategy.

     

    The show is really good timing for us,” said Keela sales director Sam Fernando. “It’s in a great location, run by a very experienced team and it’s definitely going from strength to strength.

     

    We are keen to meet buyers from the outdoors and country markets as a definite cross-over exists with many of our products able to sell well in both sectors. We like the fact that the trade fair offers plenty of potential for us to make contact with new customers – many of whom may not have previously considered Keela. Outdoor stores provide us with a strong route to the consumer, but we feel that BETA International will provide the right road into a new market for our brand.”

     

    BETA International is the world’s leading trade exhibition for the equestrian, country clothing, outdoor and pet product markets. The 2014 show  takes place at the NEC, Birmingham, from 16 to 18 February. 

  • 24.10.13 Posted By Keela International

    Following the UK’s Search and Rescue Team’s operation in the Tsunami hit region of Japan, they have hailed Keela’s PrimaLoft® filled Belay Jacket for protecting them from some of the harshest winter conditions in the disaster torn zone.

    Having to live outdoors 24/7 in snow, hail and heavy rain, the team literally “lived in the Belay jackets” for weeks on end, often in sub-zero temperatures. The destruction was so devastating that the only place to sleep was often in exposed tented areas, with little protection from the elements.
    Keela Belay Action Shot

    Wearing the jacket at night in a 4 season sleeping bag meant the USAR team benefited from the PrimaLoft® ONE insulation, which continued to remain dry and warm in the wettest conditions. A spokesperson for UK Search and Rescue commented: “The USAR team faced its crowning test during our deployment in Japan and I cannot speak highly enough of Keela’s Belay jacket’s capability. For a team that constantly works outside, I can confidently say it’s the best piece of clothing we have ever issued.”


    Sam Fernando, Sales Director at Keela commented: “We received the ultimate testimonial for our jacket on the team’s return from Japan when we heard the stories. It really does make us strive further to support rescue teams and the amazing work they do in the UK and overseas.”

  • 09.10.13 Posted By Keela International

    Glenrothes-based outdoor clothing company Keela organised the first Britain On Foot event in Scotland this week, with a wonderful introduction to the outdoors for a range of local charities at a special VIP event at the Enchanted Forest in Faskally Woods, near Pitlochry.

     

    The award-winning Enchanted Forest is a spectacular night-time sound and light show. Keela used the VIP preview event on 2 October as part of its involvement with the www.britainonfoot.co.uk campaign to introduce groups of people to the joys of the great British outdoors.

     

    The main charities to benefit from Keela’s generosity included: Bums Off Seats, a Fife walking initiative aimed at getting people healthy through walking; a group of 12 to 16-year-old girls supported by the North East Fife Detached Youth Work Team; and Gotta Be Active Girls from the YMCA, a team who have recently set up their own weekly walking group as part of a range of activities and initiatives based around physical activity.

     

    Many of the charities involved had members who had very little interaction with the great outdoors, some never having visited a forest at all, something that Keela, with its Britan on Foot sponsorship, was delighted to change!

     

    Some of the comments received back from the various charities included:
    • “I thought it was going to be scary – but it was just lovely”
    • “I wish we had this in Kirkcaldy... it was mega!”
    • “Can we come again next year?”
    • “I wasn’t really looking forward to going out on such a dreich night... but when I got there I realised what I would have been missing if I’d stayed at home. It was fantastic!”

     

    Alan Knox, retail marketing manager with Keela International commented: “The outdoors can sometimes be a little bit daunting, but the Enchanted Forest was a unique event that provided a fun way for a wide group of people to experience the outdoors who would otherwise not have this opportunity. It’s one small step to getting Britain on foot!

     

    The Enchanted Forest celebrates its 10th year in 2013 and as many as 32,000 visitors are expected to come along to the recently named ‘Best Cultural Event’ at the VisitScotland Thistle Awards.

     

    For more photos of the night check out our Scottish agent Iain Caird's album

    https://www.facebook.com/?ref=logo#!/media/set/?set=a.525701124177100.1073741827.425336397546907&type=1

     

    For more images of the amazing event visit: www.enchantedforest.org.uk

  • 20.09.13 Posted By Keela International

    Keela are hosting the first Scottish Britain on foot Event with a special VIP night on October 2nd at the Enchanted Forest in Faskally Woods near Pitlochry and we were hoping you might be able to find time to come along.

    The Enchanted Forest www.EnchantedForest.org.uk is one of the region’s biggest tourist attractions with around 30,000 visitors expected to visit this year. As part of the Britain on Foot campaign, Keela is using the VIP evening to introduce people helped by three charities to the delights of the great British Outdoors. Two of these, Gotta Be Active Girls at YMCA and GirlsRGold both aim to help encourage teenage girls to become more healthy and active while BumsoffSeats is an initiative aimed at getting more senior members of society up and walking.

    I’m sure you’ll agree it’s a great initiative. If you’ve had a look at the link above, you can see what the Enchanted Forest is all about, and I’m sure you’ll agree its a great way to introduce people who otherwise might not get the opportunity to a fantastic outdoor experience.

    Fancy coming along, we have a few tickets left – so send us an email or message.  And a few lucky winners will have a VIP pass to a magical experience

  • 29.07.13

    Tags:

    Posted By Keela International

     

    Parajet team pilot Phil Jennings is just back from competing at the British Paramotor Open Championships. Wearing Keela's Quantum Trousers and Jacket, Phil finished an incredible 2nd in the Open and 3rd in the League.

    Congratulations Phil, wishing you more success in the future.

    For more information on Phil and the team click on the picture above.

     

  • 18.07.13

    Tags:

    Posted By Keela International

    Please note that Keela International will be closed from Monday 22nd July, re-opening Monday 29th July. All orders placed during this time framce will be dispatched on Monday 29th July. Last day of dispatch will be 12pm Friday 19th July

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